Born in the Himalayas, Ajay's true blue sensibility comes from the rustic nature and beauty of the mountains. An excellent cook and a lover of nature with a keen eye for visuals. Ajay developed a passion for photography, music and people at a young age. He left the scenic hills of Garhwal for Mumbai where he trained in the field of direction, honing his talent working under some of the best advertising directors in the industry. His enthusiam and passion for his vacation quickly led him to directing his own campaigns.

His work follows a unique narrative style where he infuses a sense of emotion and aesthetics to craft fully bring alive beautiful stories, a visually appealing mix of stunning imagery laced with emotional storytelling. An avid photographer in his free time, Ajay is known for his meticulous eye, his sense of humor and visually driven story telling. His portfolio pervades into different domains of content, advertising & music videos while his strengths lie in sports, music, nature, fashion, youth, & lifestyle.


Ayush sir lives like his life is a satire and often meditates on the quirkiness of experience.

He has s skeletal structure of 42 funny bones for directing unique offbeat films.

He has directed spots for well behaved brands such as Swiggy, Netflox, Myntra, Zippo, Shaddi.com, Kotak Mutual Fund, Abbott, Sony Music, MTV, Vh1, Cadbury, Dell, LinkedIn, Livon and JBL and carries heavy tote bags of awards from kyoorius Blue Elephants, Abbys to Promaxes. He can also seamlessly switch from awkwardly describing himself in third person to comfortably talking about myself in first person.

I am influenced by anime, videogames, dad jokes, Edgar Wright, cult leaders and Taylor Swift.

I keep dabbling in my creative side pursuits such a singing, rapping, music production and digital ard.


A strong believer in good ideas and aesthetically trippy treatments, Victor has an eye for the good shift. With an 11 year TV experience at Viacom18, building and leading the On-Air Promo team at Vh1 & Comedy Central, and later exploring the digital content space as a Creative Director at Supari Studios & E02 EXP, Victor brings a lot to table, as its evidenced by his many awards.

Aside from being and avid Art Toy and G-shock collector, humour is one of his strong points, and he tries to find the funny in almost everyting. In his free time you can find him dabbling in AI art, producing funky beats and editing videos for fun. For fresh, viral content, all you have to do is harness and channel his superpowers in the right direction.